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Fetes | The F Word

Salvatore Ferragamo celebrates the world premier of Amo Ferragamo

Amo (‘I love’), is the declaration of a young, authentic woman who is ready to seize any opportunity that the world offers her. An expression of modern femininity, Salvatore Ferragamo celebrated the world premiere for its new fragrance, Amo Ferragomo! Hosted in the historical Piazza Affari, the guests were led into a whimsical Botticellian garden created by Ingo Maurer. The light effects and projections on the square’s marble façades collided with bucolic and floral elements, transitioning it into an artistic tale of shapes, lights and perfume.



Once past the threshold, guests were welcomed by the Ferragamo family, the Group CEO Eraldo Poletto, and Luciano Bertinelli, CEO of Ferragamo Parfums. Soon after, enveloped in lights, images and colours the new fragrance made its entrance, unveiled by Suki Waterhouse, the face of Amo Ferragamo.

The evening featured extraordinary live performances by British musicians Clean Bandit and New York deejays The Misshapes  making it a night filled with elegant and seductive atmosphere in true Amo Ferragamo form!



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