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About Us

We are a digital platform that offer a 360 degree fashion and lifestyle experience. We are all things fashion. beauty, lifestyle, fitness and more. Bringing something for everyone, we are targeting the modern woman who likes a little bit of news right from the Middle East to the rest of the world.


 Shweta Bhatia

Founder and Chief Creative Officer

She is a resident fashionista and the brain behind HUBB . An established name in the field of fashion and beauty, Shweta conceived Hubb purely to satisfy every kind of palette. A London School of Journalism and London College of Fashion alumnus, she believes that everyone around you teaches you something, all you have to be is a good student.

Yasmeen Maqbool

Managing Editor

Yasmeen HUBB’s fashion! Listening to people, she acquaints herself to their life’s feature. What’s trending and on the racks, she finds the people behind them. She finds ‘passionistas’ and creators and weaves their stories to bring to you the labels of today! For HUBB, she is the calm in the storm, the team’s zen and guiding force! With her great positive attitude and super energy, it’s no wonder she’s a master of all trades.

Nupur Jaisinghani

Editor at Large 

A jeans and sneakers wearing Dubai bred girl who is sarcastic and nerdy with a touch of crazy thrown into the mix. Self deprecating to a fault, books and coffee are the ultimate obsession with a sense of humor that can tickle your brains out! The only non-fashion person on the team, her phone is an extension of her arm and she is rarely seen without it.

Priyanka Johri

Fashion and Beauty Editor

Priyanka is a thespian at heart, a bookworm and foodie by choice. Having spent her life in Mumbai, the UK and Dubai, fashion has taken over her soul. Having had a long standing affair with all things, dresses, shoes and purses she decided to take the plunge into a life of style and is excited to bring you the latest in fashion and beauty.

Sarfaraz Ali

Head of Photography

The only male member of the team currently, Sarfaraz brings a whole other level of creativity and madness to the table. An esoteric genius, his artistic vision and eye for detail result, more often than not, in visual beauty.


Soneca Guadara

New York Fashion & Beauty Correspondent

Soneca is a fashion industry guru. A graduate from NYC’s top fashion institution the Fashion Institute of Technology, Soneca Hubbs everything about fashion! From working backstage at fashion shows at NYFW, to working on location at shoots and contributing as an on-air fashion expert not to mention as a style writer. Soneca loves all things fashion and beauty related. She brings you news happening on the other side of the globe and a little of the NYC vibe to Hubb!!