Fashion

A Love Affair – Ferragamo And I

Energetic, spontaneous, colourful and engaging –  These are the key words of Ferragamo and I, Salvatore Ferragamo’s Fall/Winter 2017-2018 advertising campaign.

This fresh, dynamic campaign will capture your emotions and draws you into a “love affair” with Ferragamo products that never really end, focusing on shoes and bags and celebrating, as always, the creativity, elegance and expertise that are hallmarks of the Ferragamo brand.

#AymelineValade, @aymelinevalade, has legs for days in the F Heel thigh highs for #FerragamoAndI. Link in bio.

A post shared by Salvatore Ferragamo (@ferragamo) on

The artist behind the images, Swiss photographer Walter Pfeiffer, is known for leaving an indelible mark on the world of photography from the 1970s to today.

 

He has created a bold new narrative for Ferragamo, infusing the products and objects with life in a continuous dialogue of colour and perspective, playing with irony and dynamic motion to make Ferragamo products and the fashion brand’s icons immediately recognisable, colourful and fun; in one word: Alive.

With the #FerragamoandI hashtag, customers are put centre stage in a new conversation between the brand, its products and their perception of them, with just the right amount of spectacle and engagement.

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