Energetic, spontaneous, colourful and engaging – These are the key words of Ferragamo and I, Salvatore Ferragamo’s Fall/Winter 2017-2018 advertising campaign.
This fresh, dynamic campaign will capture your emotions and draws you into a “love affair” with Ferragamo products that never really end, focusing on shoes and bags and celebrating, as always, the creativity, elegance and expertise that are hallmarks of the Ferragamo brand.
The artist behind the images, Swiss photographer Walter Pfeiffer, is known for leaving an indelible mark on the world of photography from the 1970s to today.
He has created a bold new narrative for Ferragamo, infusing the products and objects with life in a continuous dialogue of colour and perspective, playing with irony and dynamic motion to make Ferragamo products and the fashion brand’s icons immediately recognisable, colourful and fun; in one word: Alive.
With the #FerragamoandI hashtag, customers are put centre stage in a new conversation between the brand, its products and their perception of them, with just the right amount of spectacle and engagement.